When
Windows Phone is struggling to keep up with the runaway success of Google's
Android mobile software, for which more than 900,000 devices are being
activated every day. The research company Gartner said that in the second
quarter Android sales were 56% of the world smartphone market, while Apple's
iPhone had 23%. Rivals such as Windows Phone, RIM's BlackBerry, and Nokia's
now-outdated Symbian had single-digit shares.
Windows
Phone 7 arrived late in the ongoing war of the Mobile OS, it was interesting enough
to grab the attention of consumers and critics alike. The best part of the
Windows Phone ecosystem was that when the OS got the 7.5 Mango update, it was
made available to each and every Windows Phone 7 device available in the market. But at present Microsoft synchronizes software so
that Windows Phone 8 shares common code with its forthcoming Windows8 brother
- but owners of existing devices will have to stick with intermediate version
Sales of Nokia's Lumia phone have disappointed in some markets, including the
UK.
Microsoft unveiled the new software at an event in San
Francisco on Wednesday, explaining that it will be built on the same core code
as its upcoming Windows 8 tablet and PC operating system, expected to be
launched in next six months, when the new phone software will also be available.
The features that have been announced with Windows Phone 8 are deeply
integrated into the hardware of the device and hence will not be compatible
with previous generation hardware or existing handsets such as Nokia's
Lumia range.
Windows Phone 8
brings with it quite a few hardware features such as multi-core processors, new
graphics engines, higher screen resolutions, micro SD storage, and NFC which
are absent from the previous generation devices that supported the Windows
Phone 7.x OS.
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