Procter & Gamble partnership with Mobeam to deliver coupons on phone.

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It’s very good to hear that two name fame companies are support to make deliver coupons on phone which will work as mobile scannable. The concept is like the mobile coupon code will scan with the laser scanners which will redeem the coupons for many retailers and help the customers to give the discount at any transaction at the time of payments. At next, both partners are hoping to work with OEMs to integrate the tech into new phones and will push out an app to take advantage of it and begin field testing the process with shoppers and retailers sometime in 2012.

Once it kicks off, any company should be able to issue digital coupons; those who choose to partner with mobeam, however, will have access to opted-in consumer information that tracks which couponing websites the consumer visits, the location and time each coupon is redeemed and other items purchased using the app.

Another level of view, previous fashion of coupon clippers will not completely dead it can be redeemed through newspaper inserts or print them out. We are sure that the concept of mobile couponing grows to a point where more and more trees are getting saved.

Posted in: Coupons, OEM