Timing is very good to well renown that the big brand name of
computer field Microsoft changed their previous logo with new one. This marks
the first change in Company-Wide Microsoft branding since 1987, when the sans
serif font was adopted. The logo is easily recognizable as the same icon posted
above each and every Microsoft retail store. Microsoft spokesperson Jeff Hansen
told the Seattle
Times that the colors represent “the diversity of our products and the
diversity of people that we serve.”
New Logo of Microsoft
Old Logo of Microsoft
The new font used in the new logo tempts me to say the new logo seems to be old fashioned. Anyhow by changing the old logo, Microsoft is trying to signal that it has changed its thinking and its products to cater to people who are interacting with technology much differently than just a decade ago, let alone a quarter century.
Timing here is critical with the launch of Windows 8, WindowsPhone 8, and Office 2013 imminent. In the next few weeks Microsoft has
television and web commercials planned featuring the new branding, and
announcing the launch of their products this upcoming holiday season.In lieu with the new logo, the company has published a short introductory
video on its official YouTube channel.
New Logo of Microsoft
The new font used in the new logo tempts me to say the new logo seems to be old fashioned. Anyhow by changing the old logo, Microsoft is trying to signal that it has changed its thinking and its products to cater to people who are interacting with technology much differently than just a decade ago, let alone a quarter century.
0 comments:
Post a Comment